Last updated: November 2025
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
XefVitality uses cookies for several purposes:
We have implemented Google Consent Mode v2 to respect your privacy choices regarding cookies and data collection. This technology allows us to adjust how Google tags behave based on your consent status.
When you visit our website, you will be presented with a cookie consent banner that allows you to:
These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Maintains your session state | Session |
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website functionality and user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing and ensuring that ads are properly displayed.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads - conversion tracking | 3 months |
| ads_prefs | Stores advertising preferences | 1 year |
These cookies enable enhanced functionality and personalization, such as remembering your preferences and choices.
Some cookies on our website are placed by third-party services. We use the following third-party services that may set cookies:
These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies.
You have several options for managing cookies:
When you first visit our website, you will see a cookie consent banner. You can choose to accept or reject cookies at this point.
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.
Here are links to cookie management instructions for common browsers:
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Our implementation of Google Consent Mode v2 means that:
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date.
If you have questions about our use of cookies, please contact us:
XefVitality
40 Union Road
Nottingham NG3 1FH
United Kingdom
Email: [email protected]
Phone: +44 115 978 4215